Organize your content in a way that will make sense to the target audience.

We recommend structuring your page information as an Inverted Pyramid. This means placing the most important information at the top, followed by important, less important, and optional information through the use of subheadings and accordions to create a skim friendly page. 

Page titles, subheadings, and body copy headings within the text are at the top of the visual hierarchy and serve as reference points throughout your content. They should be used sparingly and consistently. This reinforces the "Inverted Pyramid" style of writing recommended for landing pages. 

  • Use italics to indicate book titles and academic paper titles only
  • Do not use underlines; website users think they're links 
  • Use bold sparingly to emphasize points or bring attention to key phrases 
  • Do not colorize text 
  • Do not manually adjust font size (use heading styles provided) 
  • Do not use UPPERCASE for anything except abbreviations or acronyms 
Creating a page title

Creating a page title

A page’s title should clearly, concisely and completely describe the page’s content. The title will appear on top of the page, in the site navigation menu, and in the websites breadcrumbs. Each page should have a unique title to distinguish it from others on the website. 

Use simple and commonly used terminology. Avoid abbreviations, wordplay and academic jargon. Do not use department slogans or marketing phrases as page titles. All titles must be in sentence case unless it is a proper noun.  


Good

  • Graduation requirements 
  • Transfer credits 
  • Research services 
  • First Nations Initiatives 
  • Contact an Advisor 
  • Tips for effective writing 

Bad

  • Things needed for graduating 
  • SU Policies 
  • VSS 
  • "Suit"-ability 
  • CONTACT AN ADVISOR 
  • The Write Way 
Styling headings

Creating a visual hierarchy with type styles and formatting

Page headings, subheadings, and body copy headings within the text are at the top of the visual hierarchy and serve as reference points throughout your content. They should be used sparingly and consistently. 

It's important to have consistency to your formatting, and not to overuse heading sizes. When your information is all separated by larger heading sizes, the heading looses it's significance on the page and your readers won't be able to clarify the importance of the information. 

  • Heading 2 is reserved for page titles only 
  • New paragraph titles within body copy should be Heading 3
  • Sub-headings within your body copy text should be Heading 4 
  • Use lowercase (sentence case) for headings where possible as this makes them easier to read 
  • Do not use punctuation at the end of the headings unless you're asking a question as periods stop the eye from scanning 

 

Heading H2  

Heading H3  

Heading H4 

Heading 5  

Heading 6 

When to use an accordion

This slice type is perfect for a page with a lot of content. If your information is becoming detailed and lengthy, an accordion is the perfect way to format your information for progressive disclosure. This allows you to use the title as the main concept of the information, and include all necessary information when expanded. 

Accordions can be placed after the introduction text and typically lower on your page following the most important information, such as secondary calls to action like booking appointments. It's best practice to introduce the information you're presenting on the page before jumping straight into the bulk of the content. 

How to use a table

Information on how to create and format your table

Create your full width slice type, and select the "table" option from the menu along the top. From there you'll be able to specify how many columns and rows you'll need for your information. This format type should be used for events and dates, as illustrated below. 

First day of classes for most full-time programs Monday, January 4
Last day to add or change courses Friday, January 15
Winter tuition and fee deadline Saturday, January 30
Reading Week (no classes) Monday, Feb. 22 – Friday,  Feb. 26
**Classes run on a Friday schedule (replacement day for Good Friday) Tuesday, April 13
Last day of classes Tuesday, April 13

 Linking best practices

Links should make sense outside the surrounding text, and give users an idea of where it will take them. Research shows that users like them to be 4-8 words in length. Not only is this ideal for skimming page content, but it’s crucial for page accessibility and screen readers.  

 Formatting links

When formatting a link to another page on YukonU's website, do not include the entire URL in the link field, only the relative URL: 

When to use buttons

Buttons are for secondary calls to action, such as making appointments, or directing users off the YukonU website.

YukonU Writing Style Guide 

YukonU Brand Guidelines

When to use a “Themed” background style  

  • The purple themed background style should be used at the top of the page or at the bottom of the page for quick links or to highlight important information. This background should rarely be used in the middle of a page due to it’s colour and contrast, breaking up the page flow.

When using any backgrounds or themes, use them intentionally and sparingly. Much like all other stylings, if everything is highlighted, nothing appears highlighted. As well, do not mix as match more than two backgrounds on a page, as it then appears disunified and messy.

As a general rule, your page's main content should not use a slice style.

Submit a Help Desk ticket

If you're having difficulties making your page changes, send a help ticket and we'll be happy to help. 

Yukon University Brand Guidelines

Head over to the Brand Guidelines sharepoint page for more information on our logo use, graphic devices, tone of voice and other related brand elements. 

Start editing your page

Now that you have the basics down, it's time to start making edits to your page!