COMM CE01 - Plan, Post, Connect: Social Media Essentials for Business

(formerly Social Media 101)

Build a practical social media presence that supports your business or organization. This beginner friendly course will help you understand how social media can strengthen your visibility, connect you with your audience and support your broader goals.

Explore the features of key social media platforms and learn how to choose the right channels for your audience. You will begin developing a practical social media plan, consider what and when to post, and explore introductory tools and metrics for measuring engagement and impact.

You will also dip your toes into artificial intelligence and explore how AI tools can help generate ideas, shape content and make social media planning more manageable.

By the end of the course, you will have a clearer strategy and greater confidence to use social media purposefully and effectively.

Who should enroll

This course is ideal for:

  • Small business owners and entrepreneurs
  • Nonprofit and community organization staff
  • Employees responsible for social media or communications
  • Event planners
  • Anyone looking for a practical introduction to using social media for a business or organization
Learning outcomes

By the end of the course, participants will be able to:

  • Explain how social media can support the goals of a business or organization
  • Identify the features and audiences of key social media platforms
  • Select the platforms and tools best suited to their audience and goals
  • Identify the key components of a practical social media plan
  • Develop ideas for relevant and engaging social media content
  • Explore introductory ways to use AI tools to support content planning and creation
  • Identify basic social media metrics and tools for measuring engagement and impact
Duration and format

Duration 7.5 hours

Format In person, synchronous

Withdrawals and refunds
Withdrawals and refunds
NON-CREDIT COURSE REFUND POLICY


Withdrawal 7 days prior to course start time: Full Refund
Withdrawal after 7 days: No Refund

Please refer to the Tuition Refund policy.

This policy applies to all students taking credit courses at Yukon University and all noncredit students taking courses through the Continuing Studies division with Yukon University.

CRN Instructional method Instructor Location Start date Seats available* Cost
90838 Face-to-face Synchronous Erin Lynn Holm Whitehorse (Ayamdigut)
12
Cost: $325.00
Tax: $16.25
Class schedule
Start date End date Room Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Classroom - Face to Face C1530 - - - 9:00 AM - 4:30 PM - - -

* seats available are updated nightly

Note regarding courses with listed prerequisites: Depending on the circumstances, students may be granted permission from a program advisor or the course instructor to enrol for courses in which they do not have the specified prerequisites.

Please quote the Course Reference Number (CRN) when contacting registration.