Innovation & Entrepreneurship Stories

Joel Brennan is an innovator from Whitehorse who developed the SUPStick Land Paddle. Joel grew up paddling, skateboarding and shared how: “I’ve always known I wanted to be an inventor. From an early age I was inspired by science, technology and the creativity of people.”    

Innovation is not about reinventing the wheel; most times, it can be a small but mighty advancement that improves a product or system. For as long as people have lived, traveled and worked across the territory, innovation has been key to making life safer and more efficient. 

What does innovation look like in the Yukon? We’re introducing you to innovators like Leet Mueller, CEO and Founder of NatureTot, who leveraged I&E’s Innovation Fund to help develop a system to bridge nature and the classroom. 

“I was working long hours, I was burning out,” shared Shakiba Kazemi, owner and head chocolatier of Shaks chocolate, which combines Persian-inspired flavours with Yukon ingredients. After Christmas, Shakiba was trying to get back into work mode, but found that she was burning out again quickly. “I realized I wasn’t at my best, so I had to take a step back to assess.”