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PADM 663 - Marketing for Non Profits
The purpose of nonprofit marketing is to have a way to develop marketing strategies, tactics, and activities employed by nonprofits to spread the message of the organization, to assist with growth, funding, and prosperity, to satisfy consumer and donor needs. Focuses on how nonprofits adapt the best business practices and tools in identifying its target market, developing marketing materials, and determining the objectives that marketing campaign should meet in a changed economic, social, and technological environment.
Prerequisite: Admission to the M.P.A. Program or Instructor's Approval.
No scheduled sessions