MKTG 300 - Marketing Research

This course provides students with an overview of marketing research methods and processes. Students will learn about, design, and apply research tools to understand customers, markets, and the environment in which they operate. Drawing from behavioural and developmental psychology, sociology, economics, and applied mathematics, students will use observational, qualitative, survey, experimental, and quantitative modelling techniques to create innovative marketing strategies.
Prerequisites: COMM200+MATH210+MKTG231

MKTG 300
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