MKTG 300 - Marketing Research

This course provides students with an overview of marketing research methods and processes. Students will learn about, design, and apply research tools to understand customers, markets, and the environment in which they operate. Drawing from behavioural and developmental psychology, sociology, economics, and applied mathematics, students will use observational, qualitative, survey, experimental, and quantitative modelling techniques to create innovative marketing strategies.
Prerequisites: COMM200+MATH210+MKTG231

Credits
3.00
CRN Instructional method Instructor Location Start date Seats available* Wait listed
20211 Face-to-face Synchronous Sara McPhee-Knowles Whitehorse (Ayamdigut)
15 0
Class schedule
Start date End date Room Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Classroom - Face to Face A2404 - - 8:30 AM - 11:20 AM - - - -
Self Paced - - - - - - -

* seats available are updated nightly

Note regarding courses with listed prerequisites: Depending on the circumstances, students may be granted permission from a program advisor or the course instructor to enrol for courses in which they do not have the specified prerequisites.

Please quote the Course Reference Number (CRN) when contacting registration.