September 23, 2020
WHITEHORSE, YT: The tourism industry will be the industry hit hardest and longest by the effects of COVID-19. TIA Yukon has created a unique partnership with Innovation and Entrepreneurship at Yukon University, Yukon First Nation Culture and Tourism Association and the Wilderness Tourism Association of the Yukon to bring Yukon’s tourism industry the Yukon Elevate Tourism Program (ELEVATE). The program focuses on developing businesses for re-entry into tourism markets once travel restrictions are lifted, not to be confused with ‘business relief’, which supports tourism operators while current travel restrictions prevent them from generating revenue (and which is addressed by other programs).