Yukon University’s Innovation & Entrepreneurship (I&E) is pleased to announce that a local I&E innovator has moved their business idea through to commercialization. The SUPStick land paddle, invented by Brennan Innovations Inc., is now available for purchase on its newly launched website.
Over the last five years, I&E has helped Joel Brennan, president of Brennan Innovations Inc. and developer of the SUPStick, in making his idea a reality. The SUPStick is an ergonomic dry land Stand Up Paddle (SUP) designed to simulate the feeling of being on water, while using a skateboard on land. I&E played a central role in helping Brennan actualize his idea by supporting him through prototype design, manufacturing and testing, intellectual property protection, and product development.